All, here are my best twenty insights to keep your business firing through good times and bad:
1. Stay positive. There will be plenty of days when you feel nothing is going well. Stay in the moment and try to do the next task well.
2. Talk to people. Telling someone about your business or latest project will give you a lift.
3. Improve your website. There are always enhancements to be made on your window to the world.
4. Take a break. If you find something isn’t productive, go away and come back to it later.
5. Take risks. You have to speculate to accumulate seems to be true in my experience.
6. Put yourself out there. Use every mechanism to spread the word on your products.
7. Provide Info. Giving free useful knowledge to potential customers will build links and trust.
8. Take a two week holiday. Totally switch off at least once during the year.
9. Diversify. See what add ons similar to your products you can bring to market.
10. Put a mantra on your wall. Use motivational techniques to drive yourself.
11.Ask customers. Talk to customers in relation to what they actually want. Take feedback.
12. Build a database. Create a list of recurring customers.
13. Play to your strengths. Work early or stay up late depending on when you peak.
14. Shop around. Cut costs by searching out the cheapest supplier at the right quality for your product.
15. Become the expert. Really know your field being ready to field questions at all times.
16. Focus on yourself. I think looking too much at the competition can Increase self doubt.
17. Plan a timeline. Write a calendar of upcoming events/announcements for your business.
18. Collaborate. If there is someone you can work with to spread the risk, do so.
19. Surround yourself with people you can trust. You will have more confidence in what you offer if trust is prevalent.
20. Create a tick list. Ticking off tasks completed will give you a great sense of satisfaction.
Joe McCormack (Career Coach, Teacher and Author)
© Joe McCormack 2019